Understanding what's next
Combining deep market data, industry expertise and agentic AI into clear insights and actionables, tracked for impact.
The first agent deeply tailored to game publishing
How we make AI work for game publishing and marketing
An exclusive data ecosystem
Peer benchmarks and partner data, fused with your own
Hakuro combines public Steam data, anonymized peer actuals and proprietary partner data into one fused ecosystem. This lays the grounds for analysis that isn't available anywhere else.
AI reasoning meets human expertise
The human touch, built in
Deep contextual knowledge about the industry and publishing processes shapes every recommendation. Carefully hand curated so Hakuro reasons the way an expert team would.
The brain thinks in games
Data and LLM framework tuned for your domain
How the platform assembles, combines and pre-processes datasets is tailored to enable fast, deep and accurate game publishing analysis for your games.
Prealigned for measurable impact
Seamless integration follows through to results
Workflows and interface build for your day-to-day, and includes reporting on the impact of its own recommendations. Pro-active and tailored to how publishing teams actually work.
Designed around results
How we can help
Grow revenue, not just knowledge
Sharper store page conversion, smarter pricing and promotion choices that translate directly into more wishlists, sales and revenue.
Save wasted time and marketing spend
Skip the manual dashboard-digging and trial-and-error marketing — go straight to the action most likely to work.
Lower the risk on your biggest moments
Launches and major updates are high-stakes, one-shot events — get the surrounding decisions right when it matters most.
The use cases we address
Audience & identity
Understand and improve your position in the market
- Target audience analysis and optimization
- Marketing positioning analysis and optimization
- Peer benchmarks
- Player insights on preferences, character, geo and spend
Growth marketing
Turn insights into store assets, pricing and promotions that convert.
- Store page asset advice based on successful competitors
- Screenshot, capsule & trailer guidance
- Identify which assets actually drive conversion
- Test ideas grounded in real comparable data
- Track competitor spend & promotions
- Benchmark pricing and discount strategy
Research
Stay on top of the market, and what players are actually saying.
- Spot gaps in the market
- Monitor competitor store page changes over time
- Summarize reviews into topics
- Sentiment per region & language
- Spot recurring praise and complaints
- Track sentiment shifts after major updates
- Surface the exact quotes behind each theme
Why it works
Our superpowers
Validated effect, not just reports
Insights come with proposed marketing actions. Then we track those through to their KPI impact, without you needing to do any manual interpreting.
AI's strengths but not its issues
No hallucinations, context quirks or reliance on your ability to write the right prompt. A guided workflow approach and human touch give consistent and reliable results.
Glass box, not black box
Reasoning and output aligns with real publishing best practices and cites its sources, visibly, so you always know the why behind a recommendation.
Curated with publishers, for publishers
Best practices and workflows are shaped through direct co-development with real publishing teams, and kept current as the industry moves.
One ally for the whole lifecycle
The same platform supports every stage, from early access to post-launch, and every role on the team — working together, not as separate tools.
| Generic AI Agent | Hakuro | |
|---|---|---|
| Data ecosystem | Public web & social data — a generic average of what's findable online. |
Exclusive partner data, storefront benchmarks & your own actuals, plus public data. |
| Industry expertise | No real expertise, just an average of what's online. |
Deep gaming & publishing expertise, built on curated best practices. |
| Model | Generic model, processing on the fly. |
Purpose-built for gaming, with preprocessed data for real analysis. |
| Interface | Universal chat — you upload data manually, case by case. |
Built around publisher workflows, tuned for fast, common tasks. |
Ready to see what's possible?
Talk to us about what Hakuro can do for your next release.
FAQ
Who is Hakuro for?
Publishers and self-publishing developers active on Steam, looking to make more data-driven decisions.
How is this different from ChatGPT or other generic AI tools?
Generic AI wasn't built for game publishing. Hakuro is deeply specialized in PC gaming data, logic and workflows, so it doesn't just talk about your game — it knows the domain.
What can I do with Hakuro today?
Analyze your audience, benchmark competitors, get store page advice, and understand review sentiment — with more workflows added regularly.
What data does Hakuro use, and is mine safe?
A fused ecosystem of public, partner and proprietary data. Your own data is used only for your own insights, and is anonymized before it ever benefits anyone else.
Do I need to be technical to use it?
No. Workflows guide you through exactly what's needed, so there's no prompt engineering required.
How often is the data updated?
Most data refreshes at least daily; some sources update within a few days, depending on relevance.
What does it cost?
Pricing depends on your scale and needs. Book a meeting and we'll figure out the right fit together.